Leaper, Leslie & Rienzo
Leaper, Leslie & Rienzo is an East Bay real estate group built on decades of combined experience across residential sales, multi-unit transactions, trust and probate representation, and strategic negotiation.
The firm came to us seeking a brand that felt rooted in the California landscape. We developed a full identity system centered around a crossed botanical mark, pairing a California poppy with an olive branch to reference both the land itself and the masculine-feminine partnership at the heart of the business. The result balanced strength with softness, creating a visual identity that felt distinctly regional.
Brand Identity
Visual System Development
Creative Direction
"Your speed and organization are super appreciated and very impressive. It's one of the reasons we felt so confident moving forward with you. Your understanding and ability to discern and distill the information into language and creative vision is amazing. Such a fun process and such a great visual articulation and manifestation of an idea and concept we really could not envision without your help. We just knew we would know it when we saw it and you nailed it. We are so excited!"
— DEMETRIUS CHAPIN-RIENZO, LLR GROUP