LLR came to us wanting a brand that felt rooted in place and built to last. Not traditional real estate, not stuffy. Something architectural, considered, and quietly elevated, with a nod to the California landscape they work in every day.

We developed a full identity system anchored by a crossed botanical mark: a California poppy paired with an olive branch, representing the masculine and feminine partnership at the heart of the firm. The palette draws from the East Bay itself: deep ivy, warm clay, burnished sunstone, and cabernet. Typography balances authority with warmth.