By Adrienne Vela

By Adrienne Vela is an Austin-based mind-body performance coaching brand helping women build strength through a holistic approach to movement, mindset, and performance.

Our work focused on shaping a brand identity and positioning system that felt both grounded and aspirational, balancing softness with strength across the visual and verbal direction. The goal was to create a presence that reflected Adrienne’s highly personal coaching philosophy while still feeling editorial, elevated, and scalable.

Her new brand foundation is designed to support deeper client connection while positioning the company within a more intentional and emotionally intelligent era of wellness.

Brand Identity & Positioning
Creative Direction
Marketing & Launch Collateral
Brand Messaging