Understudy Sportswear
Understudy is an edgy activewear brand designed to move seamlessly between movement and everyday life with a strong POV. Its timeless, versatile pieces are made to be worn throughout the day, serving as the perfect foundation to dress up or down.
Our work spanned brand strategy, positioning, visual identity, and website design. The creative direction challenged traditional wellness branding, leaning into edge, confidence, and understated sophistication. The result is a contemporary brand with a distinct identity in an increasingly saturated activewear market.
SERVICES
Brand Strategy, Brand Identity, Shopify Website
CREDITS
Select Photography: YARA Photography
Ella, working with you was single-handedly one of the most important and spot on decisions I could’ve made from the start. This moment is yours as much as it is mine. Thank you, thank you, thank you!!!! To the moon!
— CAM PATTON, FOUNDER OF UNDERSTUDY SPORTSWEAR
