Concept Terra

Terra is a wellness CPG concept focused on making everyday nutrition more accessible through clean ingredients and high-protein products. The identity was developed under the brand’s original working name, Terra, before the client ultimately decided to pursue a new name.

Our work focused on creating a flexible visual identity designed to extend across future product lines and retail applications. At the center of the wordmark, two custom R’s form mountain peaks, a subtle nod to the brand’s name and positioning. While the identity was not launched, the project reflects our approach to building thoughtful, scalable brand systems for CPG brands.