Underclub
THE CLIENT
Underclub is a luxury intimates brand redefining the everyday drawer. Each month, members receive exclusive designs—ethically made, size-inclusive, and created in collaboration with leading female designers, artists, and tastemakers. Thoughtfully curated. Effortlessly sensual. Always one of a kind.
OUR SCOPE
Core brand and marketing consultant, 2018–2023. Led brand identity and voice development, shaped creative direction and visual standards, and built foundational systems across social, ambassador programs, and product launches. Played a key role in defining the Underclub experience from concept to customer.
