Underclub
THE CLIENT
Underclub is a designer underwear subscription service that supports their community in feeling their most confident, badass selves. The brand uses its platform and voice to highlight the beauty and value of diversity across colors, shapes and sizes.
DELIVERABLES
We supported Underclub across a wide range of initiatives including social media content development, brand storytelling, photoshoot direction, content calendar creation, ambassador program development, photography guidelines, launch messaging, custom video assets, and project management systems and workflows — with plenty more behind the scenes!

404%
ENGAGEMENT RATE INCREASE
409%
AVERAGE LIKES PER POST INCREASE















