Matt Choi

THE CLIENT

​Matt Choi is a Korean American entrepreneur, content creator and endurance athlete known for his dynamic presence in the fitness and social media landscapes.

1.2M+ followers across platforms | 2-year partnership

DELIVERABLES

Led end-to-end management of inbound leads, brand relationships, contract negotiation and strategic partnerships with world-class brands including:

Nike, Adidas, Lululemon, AirForce, Toyota, MyFitnessPal, Bilt Rewards, Kane Footwear, Runna, Kodiak, Aviron, Promix, InvisiAlign, Strava, Garmin, NeoCell, YPB x Abercrombie, Beats, Best Buy x Samsung, DripDrop, and more.

Other Key Contributions:

  • Supported the launch of Kreator Mastermind, a 12-week intimate group coaching program and course for aspiring creators.
     • Product offer development, including Kajabi course content & Slack community
     • 1:1 consulting project management
     • Mastermind operations + customer support

  • Email marketing strategy and development (maintained a 54% open rate)

  • Designed custom ebooks, graphics for social, running guides and pitch decks

  • Supported misc. product launches such as web design for Mule Athletics

  • Designed storyboards for long-form content and YouTube channel (292k+ followers)

  • … And a whole lot more!

134%

FOLLOWER GROWTH ON INSTAGRAM WHILE WORKING TOGETHER
(174k → 408k)

97%

FOLLOWER GROWTH ON YOUTUBE WHILE WORKING TOGETHER
(148k → 292k)

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