Matt Choi
THE CLIENT
Matt Choi is a Korean American entrepreneur, content creator and endurance athlete known for his dynamic presence in the fitness and social media landscapes.
1.2M+ followers across platforms | 2-year partnership
DELIVERABLES
Led end-to-end management of inbound leads, brand relationships, contract negotiation and strategic partnerships with world-class brands including:
Nike, Adidas, Lululemon, AirForce, Toyota, MyFitnessPal, Bilt Rewards, Kane Footwear, Runna, Kodiak, Aviron, Promix, InvisiAlign, Strava, Garmin, NeoCell, YPB x Abercrombie, Beats, Best Buy x Samsung, DripDrop, and more.
Other Key Contributions:
Supported the launch of Kreator Mastermind, a 12-week intimate group coaching program and course for aspiring creators.
• Product offer development, including Kajabi course content & Slack community
• 1:1 consulting project management
• Mastermind operations + customer supportEmail marketing strategy and development (maintained a 54% open rate)
Designed custom ebooks, graphics for social, running guides and pitch decks
Supported misc. product launches such as web design for Mule Athletics
Designed storyboards for long-form content and YouTube channel (292k+ followers)
… And a whole lot more!

134%
FOLLOWER GROWTH ON INSTAGRAM WHILE WORKING TOGETHER
(174k → 408k)
97%
FOLLOWER GROWTH ON YOUTUBE WHILE WORKING TOGETHER
(148k → 292k)










