Matt Choi

THE CLIENT

​Matt Choi is a Korean American entrepreneur, content creator and endurance athlete known for his dynamic presence in the fitness and social media landscapes.

1.2M+ followers across platforms | 2-year partnership

DELIVERABLES

Ella Creative Studio supported Matt Choi’s personal brand with end-to-end management of inbound leads, strategic partnerships and brand collaborations with world-class names.

Key contributions included launching the Kreator Mastermind program (Kajabi course, Slack community and operations), developing high-performing email campaigns (54% open rate), and designing a range of creative assets including ebooks, running guides, pitch decks and storyboards for Matt’s 292k+ YouTube following — plus ongoing web and product support across brand ventures.

BRAND COLLABORATIONS (INCLUDING BUT NOT LIMITED TO):
Nike, Adidas, Lululemon, Air Force, Toyota, MyFitnessPal, Bilt Rewards, Kane Footwear, Runna, Kodiak, Aviron, Promix, Invisalign, Strava, Garmin, NeoCell, YPB x Abercrombie, Beats, Best Buy x Samsung, DripDrop and more.

134%

FOLLOWER GROWTH ON INSTAGRAM WHILE WORKING TOGETHER
(174k → 408k)

97%

FOLLOWER GROWTH ON YOUTUBE WHILE WORKING TOGETHER
(148k → 292k)

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